The walls of Obrist's office were covered with single pages of size A4 paper on which artists, writers, scientists had responded to his question: "What Is Your Formula?" Among the pieces were formulas by quantum physicist David Deutsch, artist and musician Brian Eno, architect Rem Koolhaas, and fractal mathematician Benoit Mandelbrot.
Within minutes we had hatched an Edge-Serpentine collaboration for a "World Question Center" project, to debut on Edge during the annual Serpentine Gallery Experiment Marathon, the weekend of October 13-14. The plan was to further the reach of Obrist's question by asking for responses from the science-minded Edge community, thus complementing the rich array of formulas already assembled by the Serpentine from distinguished artists such as Marina Abramovic, Matthew Barney, Louise Bourgeois, Gilbert & George, and Rosemarie Trockel.
(via EconLog. Na imagem acima, a resposta de Steven Pinker)